Taking a peek at the new Jeep Compass with augmented reality

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The all-new Jeep® Compass made its debut at the latest Geneva Motor Show, and arrives at the  dealers showrooms this summer, at a starting price of 25,000 Euros in select markets. This new Compass  enters the compact SUV segment, which is the largest SUV segment in Europe.

But before you actually can see the car in the showroom, Jeep has brought in an innovative customer experience through augmented reality, thanks to Google’s Tango technology.

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So clever, we wanted here to present it here in a special report… besides telling you more about this new Compass, which we will hope to drive for you soon!

Hans Knol ten Bensel

The new Compass

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Jeep boasts that their new Compass offers benchmark off-road capability, world-class driving dynamics, distinctive Jeep design and advanced technology and safety features.

To address different customer needs across the EMEA region, the Compass will offer two petrol and two diesel engines for a total of eight different powertrain combinations and four different configurations: Sport, Longitude, Limited – the top-of-the-range trim in terms of refinement, standard technological contents and equipment – and last but not least Trailhawk, offering Trail Rated 4×4 capability through specific standard features designed for customers demanding the most in terms of off-road capability.

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In Europe, the Compass range is powered by one petrol and two diesel engines. The petrol engine offering includes a 1.4-liter MultiAir2 Turbo engine with Stop&Start delivering 140 horsepower at 5,000 rpm and 230 Nm of torque at 1,750 rpm in combination with the six-speed manual gearbox and 4×2 configuration, and the 1.4-liter MultiAir2 Turbo engine producing 170 horsepower at 5,500 rpm and torque of 250 Nm at 2,500 rpm, paired to the nine-speed automatic transmission and 4×4 configuration.

The diesel engine range comprises the efficient 1.6-liter MultiJet II with Stop&Start delivering 120 horsepower at 3,750 rpm and 320 Nm of torque at 1,750 rpm, paired to the six-speed manual gearbox and 4×2 configuration, and the 2.0-liter MultiJet II with Stop&Start delivering 140 horsepower at 4,000 rpm and 350 Nm of torque at 1,750 rpm, paired either to the nine-speed automatic or the six-speed manual transmission and the 4×4 configuration. A higher output version of the 2.0-liter MultiJet II with Stop&Start – delivering 170 horsepower in combination with the nine-speed automatic transmission and 4×4 configuration (including the Trailhawk specific low range mode) – completes the diesel offer available on the all-new Compass.

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Besides being stylish, well equipped in infotainment and interior items, in good Jeep tradition, it offers excellent off-road capability thanks to two intelligent full-time 4×4 systems: the Jeep Active Drive and the Jeep Active Drive Low, the latter with 20:1 crawl ratio, each of which can send 100 percent of available torque to any one wheel when needed. Both Jeep Active Drive and Active Drive Low 4×4 systems include the Jeep Selec-Terrain system, providing up to five modes (Auto, Snow, Sand and Mud modes, plus exclusive Rock mode on the Trailhawk model).

Taking a peek at the new Compass…

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But the greatest fun lies often in anticipation, the Germans have a word for it, “Vorfreude”. Well, consumers can walk around and look inside the all-new Jeep Compass before it is physically available in the showroom, thanks to an augmented reality experience.

The Jeep Compass Visualiser is an innovative, easy-to use application that recreates the virtual car before the eyes of the customers in its real dimensions.

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The application was jointly developed with Accenture and its customer experience agency, Accenture Interactive, and is based on Tango – Google’s smartphone augmented reality technology,  which  gives mobile devices the ability to navigate the physical world similar to how we do as humans – and is optimized for the Lenovo Phab 2 Pro smartphone, the world’s first Tango-enabled consumer device.

Fiat Chrysler Automobiles (FCA) and Accenture showcased a prototype of this application at the Mobile World Congress in Barcelona in February 2016, providing a first glimpse of how augmented reality can revolutionize the consumers’ shopping experience by allowing them to view and interact with a full-scale virtual version of the car they are considering buying.

The Jeep Compass Visualiser is now available across Jeep showrooms in selected markets (Austria, Belgium, France, Germany, Italy, Netherlands, Spain and Switzerland) and will be available in most Jeep dealerships in Europe by end of this summer.

How does it work?

The Jeep Compass Visualiser allows car buyers to hold a Tango-enabled device and view, walk around, look inside and configure a life-size virtual car. External colors and wheel options can be selected and interchanged. Doors can be opened to reveal a realistic and detailed interior, where changes to upholstery colors can be made with a tap on the device screen. As the car is viewed through the device, the virtual car moves in relation to how the user moves.

Customers visiting Jeep dealerships will be able to select their preferred Jeep Compass interior configuration with a choice of two interior colors – Urbex or Ski Grey – and materials – full leather or leather and cloth. The selections will appear in the augmented reality application allowing customers to visualize the choice in 3D, even though the vehicle is not physically present.

The partners involved: Google, Accenture and Lenovo

To deliver this innovative application, the Jeep brand collaborated with Google, Accenture and Lenovo  – each providing its unique contribution to the creation of a unique tool capable of transforming the way customers experience a new product. At the core of the collaboration the importance of putting customers at the center.

Tango uses computer vision to enable the mobile device to detect its position in the world around and bridges the gap between the 2D digital and the 3D physical world. This allows the mobile device the ability to map the 360-degree environment around and to navigate the physical world similar to how people do.

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Drawing on the experience of Accenture Interactive and its digital innovation team with the Tango technology, Accenture led the design of this innovative solution that transforms the decision making process when buying a car. The app uses the integrated sensor technology and motion tracking, area learning, and depth perception capabilities from Tango to generate the interaction. No GPS or internet connectivity is needed, once the app is installed, giving almost unlimited location capability when using the technology. It allows for an enhanced user experience tailored specifically for augmented reality.

Lenovo developed the Phab2 Pro – the world’s first Tango-enabled smartphone – to house the Tango technology in a consumer device and to make augmented reality accessible to as many people as possible. The Phab 2 Pro’s 6-inch+ screen, which features pin-sharp QHD resolution, offers a window for customers to experience the car in its life-size virtual dimensions.

All too clever, isn’t it?

We just wanted to tell you about it here, and show some of its cleverness in photos. Maybe soon we will all experience this before we select a car?

Hans Knol ten Bensel