At the presentation of the latest Jeep Wrangler in Austria, we had an elegant and interesting conversation with Cristina Calasso, Marketing Communication Product Marketing at Magneti Marelli, who lifted for us a veil of the magnificent activities and interesting history of Magneti Marelli, a company which stood at the cradle of the automobile.
A Marelli Magneto built in the ’20s.
She brought us also into contact with her colleague, press contact Maurizio Scrignari, and we subsequently asked him more about the history and growth of the company. So watch out in our column for more about all this soon…
Magneti Marelli is now an important producer with headquarters in Reutlingen, Germany, dedicated to the development, production and sale of automotive exterior lighting products for all major OEMs worldwide.
All this fits into a new and interesting path we want to walk with you dear reader, into the world of the supplier’s industry. We all know that supplier firms co-engineer and make (up) more than 50 % of our modern cars, yet we pay only scant attention to them. All the more reason to open for you these new horizons on our coveted site.
In this column we start with telling you somewhat more about the actual involvement of Magneti Marelli in the engineering and production of the latest generation Jeep Wrangler…
Hans Knol ten Bensel